Whether you sell consumer goods, ship freight, manufacture vehicles, process payments, underwrite insurance, or manage hospital claims, your business depends on the same thing: order to cash.
Orders are created, fulfilled, invoiced, and paid.

Whether you sell consumer goods, ship freight, manufacture vehicles, process payments, underwrite insurance, or manage hospital claims, your business depends on the same thing: order to cash.
Orders are created, fulfilled, invoiced, and paid.
Industry analysts do primary research and two of the best, IDC and EMA (Enterprise Management Associates), have recently published some great insights for enterprises in 3 areas:
1.Digital First
Analyst firm IDC has revealed that their “Key Predictions for 2022 and Beyond” include that companies are dramatically accelerating their “Digital-first” initiatives to win in the customer experience (CX) wars and the race to increase digital revenue streams.
There is a fundamental issue in the SaaS market; If a SaaS company makes more money from services that from their software, then they are not motivated to make their software better, because it would actually reduce their revenue.